Students will learn to combine both capabilities, engineering and technology skills with business and entrepreneurial knowledge. In a real-life business start-up setting students will develop innovative and technology driven end-consumer products and learn to develop mockup prototypes in a 3D environment. Furthermore, based on data collected from real potential customers, customer segmentations and marketing strategies for the European market will be derived and eventually financial plans for the new products outlined. Finally, business plans for an International business are generated and will be presented in shark-tank set up.